01
Make the first handoff clear
Tighten the public path so an inquiry arrives with the context your team needs, not as another vague email to chase.
For Florida real-estate teams
Every property inquiry should become an owned next step.
ALCH3MY connects the website, inquiry flow, and follow-up work around your brokerage so the team can see what arrived, who owns it, and what needs attention next.
Built for brokerages, property groups, and developers. Your CRM stays in place.
Lead operationsLive owner view
One clear answer to:
Did somebody handle that inquiry?
New inquiryHarbor Point OfficeWebsite · 10:04 AM
AssignedJordan, BrokerageOwner confirmed
Next stepCall by 11:00 AMFollow-up due
Keep the tools. Fix the handoffs.
Your team should not have to reconstruct a lead’s story from five different places.
The build sits around the systems that already do useful work. It makes the handoff between them visible, assigned, and easier to act on.
No CRM replacementNo rip and replaceNo black box
Without a clear layerFragmented
Someone has to chase context before they can act.
With ALCH3MYVisible
Harbor Point inquiryJordan owns the next moveCall due by 11:00 AM
The team sees the handoff, owner, and next action immediately.
The operating property
One property. Four kinds of work. One shared view of what happens next.
A real-estate operation does not stop at the website. The useful layer connects the public inquiry to the people, property context, and follow-through behind it.
01 Website interest02 Brokerage and leasing03 Property operations04 Leadership visibility
Map your real workflow
01Website interestA property inquiry arrives with context.
02Brokerage and leasingA named owner takes the next move.
03Property operationsRequests stay tied to the property and team.
04Leadership visibilityWaiting work becomes an exception, not a surprise.
Illustrative operating model
From interest to follow-through
The handoff should keep moving after someone raises their hand.
ALCH3MY makes the next operational move visible at the moments when a lead, listing, or client request would otherwise lose momentum.
01
Inquiry arrivesWebsite, referral, or listing interest.
02
Context connectsProperty, relationship, and source stay together.
03
Owner is namedThe next move belongs to a real person.
04
Next action is visibleWaiting work becomes an exception to resolve.
Accountable workflow active
The market signal
Interest is already digital. The advantage is what happens after it arrives.
Fresh industry research is useful for one reason: it makes the handoff problem impossible to ignore.
2025 industry signal01 / 04
51%Found the home they bought online
The website is not a brochure. It is often the first real handoff into the business.
Source: NAR 2025 buyer researchThe real problem
Most real-estate teams do not have an inquiry problem. They have a visibility problem.
A listing inquiry, referral, or website form can move through inboxes, calls, texts, and individual memory before anyone has a clear record of the next move. The Lead Operations Build makes that handoff visible and accountable.
What gets installed
A practical operating layer around the front end of your deal process.
02
Connect the agreed lead sources
Bring the website, listings, referrals, or other agreed inputs into one practical workflow around the tools you already use.
03
Give the owner a real view
See what came in, who owns the next move, and what is sitting without a follow-up. No more guessing in meetings.
Live product proof · Premier OS
Built and launched
Premier OS proves the front door and the operating layer can be one coherent product.
For Premier Commercial Group, ALCH3MY launched a commercial-real-estate platform that connects a polished public experience with listings, contacts, lead flow, marketing work, pipeline visibility, reporting, and context-aware assistance.
Explore Premier OSFree field guide
10 workflows every real-estate team should make easier to follow.
A short, practical guide to moving website inquiries, listing changes, tenant requests, and follow-up work through the systems you already have.
Website inquiry → named ownerProperty update → right people notifiedWaiting work → visible exception
Get the guide, then request a 20-minute workflow review if one of the workflows feels familiar.
Lead Operations Build
One focused build. One visible handoff. One accountable owner view.
We start with the lead handoff you most want under control, then build only the pieces required to make that workflow work in the real world.
Fixed implementation$6,500
Target delivery10 business days
60% at kickoff. 40% after acceptance testing and before production launch.
Included in the focused build
- Website and listing inquiry path review
- One connected intake flow for agreed lead sources
- A configured owner view for new, active, and waiting opportunities
- Assignment, acknowledgement, and follow-up rules for the agreed workflow
- Team walkthrough, acceptance testing, and launch support
It is not lead generation, a full website redesign, or a replacement for Jobber, ServiceTitan, an MLS, or an existing CRM.
Start with the real workflow
Show us where the inquiry handoff breaks. We’ll show you the first useful system around it.
A 20-minute workflow review is enough to identify whether there is a build worth doing.